The Address is featured in Inman Handbook on building a luxury brand

Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe

Excerpt: According to Troy Palmquist, founder of The Address Real Estate, simplicity and a minimalist aesthetic appeal to today’s sense of elegance, timelessness and sophistication. Palmquist recently purchased a Konica Minolta commercial printing press to ensure that all of his brokerage’s promotional materials look consistent and are of optimal quality.

For most agents, digital and print material used to market the client’s property is just as impactful from a branding perspective as that used to promote the agent or brokerage — and just as definitive. For example, The Address creates custom signage for each listing featuring photos of the home itself. This marketing type reinforces the brand’s focus on the listing and the seller, and it communicates the brand’s philosophy to potential clients.

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