That Personal Touch - Has Technology Gone Too Far in the Real Estate Process?

By Troy Palmquist
Posted on August 1, 2017

Where oh where has the personal touch gone in real estate? Imagine this very common scenario: Potential Buyers see a house they like on one of those big real estate portals. They click a link and a message is automatically sent to a random agent who paid for an ad on that site.

The agent exchanges a few emails with the Buyers, agrees to represent them, and sends a Buyer agreement for electronic signatures. The Buyers aren’t sure what they are signing, but sign anyway as that’s a requirement for seeing the house.

A showing assistant meets the Buyers for a viewing, or perhaps they stop in during an Open House. They love the place and excitedly text their agent to prepare an offer. Details are discussed by text or email and, once again, the Buyers sign electronically, this time for the offer package. 

The offer is accepted and they move forward with the process, receiving the home inspection electronically and communicating exclusively through email and text, all the way to the closing table where a rep from the real estate brokerage attends as a formality, just to give “that personal touch.”

This is not just the reality at many brokerages today, it is the goal. Many agents choose to leverage technology in order to allow them to handle more clients and transactions, thus creating more income for themselves. In some cases, clients can proceed from beginning to end of the process without ever even hearing the agent’s voice, much less seeing his or her face.

The problem is that this is no way to do business. In fact, we think it’s the laziest and most impersonal way to provide such an important service, where buyers are spending literally hundreds of thousands of dollars! Technology should be used to increase efficiency and effectiveness, but instead hinders the personal attention and service clients deserve. 

At The Address, we believe in relationships first. We meet with you personally to sign the Buyer Agreement, and explain every step of what’s involved. We want to ensure that you thoroughly understand all the details, have a chance to ask questions, and have the opportunity to learn about the process. We’ll do the same throughout the entire transaction, from the offer package and contract to the home inspection and closing docs. We are here to help YOU be empowered and informed.

When we make an offer on your behalf, rest assured that our personal service shines. Our philosophy is to hand-deliver offers, giving us the opportunity to discuss price and comps with the agent representing the home and get to know who we’re working with It also allows us to discuss the reasoning behind the offer and to put a personal face on the offer. 

Relationships rule. When technology for the sake of efficiency gets in the way of genuine service and genuine communication, we say it’s time for a different way. Our priority is you and your real estate purchase or sale. That requires listening, discussion, and, yes, face time.

Come stop by our office for a meet and greet. Let’s sit down over a cup of coffee (or kombucha) and talk about your real estate goals. We’re not just in the real estate business. We’re in the relationship business; we want to really get to know you so we can help in the most meaningful way. 

You’ll be amazed how good it feels to know you’ve found someone REAL to call on every step of the way. Sometimes low-tech is the only way to go. An app is no substitute for a trusted friend or advisor. Let’s get back to basics, get to know each other, then get you into the home of your dreams.