Strictly Professional - From photos to descriptions, we turn to the pros to make your listing shine and free up our agents do their job – sell!

By Troy Palmquist
Posted on September 15, 2017

From photos to descriptions, we turn to the pros to make your listing shine and free up our agents do their job – sell! If you’re considering selling your home, you might meet with an agent who takes pride in being a one-stop shop for your real estate needs. This agent will boast about his or her ability to do it all when it comes to your listing.

Is this agent really a marketing expert, social media guru, expert photographer and stellar writer? Chances are, no, but this agent may give the impression of having a handle on every aspect of marketing your home. The reality is no one is good at everything; the agent may just be doing the same thing over and over without any consideration for the specifics of your home or your market.

There’s a reason a specialist will always get better results than a generalist. We’ve all heard the saying, “Jack of all trades; master of none.” Don’t you want masterful marketing, photography, and writing for your listing? Isn’t your most important investment worthy of the best in every category?

At The Address, we don’t pretend to be experts in every facet of real estate marketing because we don’t have to be. Instead, we rely on our team of true experts to ensure that your property is marketed with optimal experience and expertise. We believe in trusting our professionals for everything they do best.

Want cutting-edge strategies to get your home sold? We have a Creative Director in-house to ensure that your property is positioned properly, and that all of the experts needed to help it show at its best are involved in your marketing plan.

Need staging services? Our Interior Designer can transform your home to show at its best, both in photos and when potential Buyers arrive for a showing or Open House.

A picture is worth a thousand words, so our professional Photographer, Drone Operator, and Videographer work to ensure that your house, the property as a whole, and even the surrounding area all present an irresistible vision to potential Buyers.

Hate reading property descriptions that all sound the same? Our Copywriter is a true wordsmith, crafting descriptions that tell a story and get results. This copy is customized not only for your online listing description, but for social media, brochures, and other marketing materials.

You know that so much of marketing lives online now, which is why we have a Digital Marketing Specialist who uses proprietary technology and the creativity of our in-house team to make sure your digital marketing footprint is as effective as possible, and as unique as your property.

And of course, the best listing in the world won’t get seen without smart networking and media outreach. Our Public Relations arm nurtures relationships with both local and national media, so rest assured that when you list with us, your listing gets seen by the broadest possible audience.

We want your real estate agent to be your trusted source of information, strategies, and advice throughout the home sale or purchase process. By providing a robust and professional support team, we create the foundation for success and allow our agents to do what they do best--take care of and support you, the client. We also want agents at The Address to have a life, which means they should not have to spend their time trying to be a jack of all trades, but rather, a master of only one – matching people with the right properties!

Discover the difference a truly engaged, professional real estate company makes. Come on by, have a cup of coffee with us, and let’s talk about your real estate goals. Or let’s just get acquainted. When you’re ready, we’re ready to help you make all the right moves to make your dreams a reality.